MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and stream